For a subtle day time look apply the cream to the apples of the cheeks with a beauty sponge or dense foundation brush. For a more intense flush add the shimmer shades to your cheeks and cheekbones either alone or on top of the matte blush. 

Use a damp beauty sponge for the cream shade to ensure it blends out for a natural flush. Smiling whilst applying helps outline the apples of your cheeks, this is where the blushes should go.