The year 2025 marks a return to boldness and creativity in the beauty world. After years of minimalism and extreme naturalness, trends are becoming more expressive, playful and sophisticated, celebrating individuality and self-care. Here are ten beauty trends not to be missed this year!
-
Eyeshadow is back
After seasons dominated by simple, monochrome looks, eyeshadows are back on stage with vibrant colours, multi-dimensional textures and artistic applications. Liquid, chrome and hyper-pigmented powder eyeshadows make it possible to create intense, layered looks. The trend is inspired by the 2000s, with eyelids full of colour, exaggerated smoky eyes and graphic applications that enhance the shape of the eye. -
Bold colours
Goodbye neutral tones and barely-there nudes! 2025 encourages the use of strong and unexpected colours: electric blue, acid green, shocking fuchsia and neon yellow become the protagonists of vibrant and bold make-up. The trend also extends to eyebrows, which are tinted, bleached or redefined with eccentric shades for a unique, personalized look. -
Glossy lips
Vinyl-effect, extra-glossy, plumped-up lips are a must for 2025. Glosses are making a comeback with formulas enriched with moisturizing ingredients such as hyaluronic acid and collagen for a voluminous, mirrored finish. Colours range from milky nudes to deep reds and transparent colours with iridescent shimmers. -
90s / vintage nostalgia
The 90s and early 2000s continue to dominate the beauty scene: dark lip pencils combined with light glosses, thin, well-defined eyebrows, pastel eyeshadows and intense smokey eyes in pure grunge style. Eyeliner also becomes more dramatic, with elongated shapes and exaggerated wings inspired by icons of that era such as Gwen Stefani and Kate Moss. -
Self-care
Skincare is not just a routine, but a lifestyle. The year 2025 pushes even more personalization with tailor-made treatments and targeted ingredients. Advanced technologies, such as facial cleansing devices and smart masks, are becoming more accessible. Wellness rituals, such as facial yoga and lymphatic drainage massages, have become an integral part of everyday beauty. -
Volume hair
Say goodbye to sleek buns and the ultra-straight hair of the aesthetic clean girl: 2025 celebrates voluminous, disheveled hair. Soft folds, natural waves and hair left free to move take centre stage. There is a return to volumizing with light mousses, diffusers and techniques that enhance natural texture, inspired by the 80s and 90s. -
High on blush
Blush is no longer a detail, but the key element of make-up. It is applied generously to cheeks, temples and even the nose to create a natural lifting effect. This year's key word is layering: first apply a cream blush and then set it with a powder for ultra-durability. After the lip combo comes the blush combo: use two different colours to give depth to the look. -
Glitter all over
Whether it's a small detail or a total look, glitter is back in the spotlight. The year 2025 encourages the use of glitter on eyes, cheeks, lips and hair. Be it subtle microglitter or more obvious crystals, the trend recalls the euphoric style of festivals and fashion shows, with looks that brighten and catch the eye. Shining has never been so trendy! -
Mocha Mousse
Pantone has anointed it as the colour of the year, Mocha Mousse, a warm, harmonious and enveloping shade that has already made its way into both the fashion and beauty worlds in a short space of time. A colour imbued with an innate richness that nourishes us with the delicious quality of cocoa, chocolate and coffee, appealing to our desire for comfort. -
Nail art
Say goodbye to baby boomers, French and nude colours. In 2025 the key word is dare! Nails become little works of art. The year 2025 pushes the concept of bold nail art, with designs, 3D textures, neon colours and metallic details. You can also have fun with the shape, whether you prefer them square, stiletto or almond shaped.
2025 is the year of freedom of expression: choose the trend that represents you most and let your unique beauty shine! <3
